Your Business Deserves A Second Opinion

A Complex but easy to understand Three Step Process

We initiate an adversarial, external market review without any built in biases or expectations.

This process will often include;

• TAM, SAM and SOM

• TAM (Total Addressable Market)

• SAM (Serviceable Addressable Market)

• SOM (Serviceable Obtainable Market)

• Geographical Limitations

• Competition Breakdown

• Unknowns Specific to Your Products/Services 

We get into the weeds of your business, from the product/service and operational systems, to the sales, marketing and service departments.

This process will often include:

• SWOT Analysis 

• Competitive product/offering Analysis 

• Competitive Analysis including marketing and advertising advantages/disadvantages. 

• Unbiased Targeting Criteria and Customer Profiles, up to including Good/Better/Best 

• Unknowns Specific to Your Products/Services Category(s) 

We combine our external/adversarial research with the internal review to provide you implementable solutions to improve your companies performance.

The implementation report may include:

• Brand or Rebrand Recommendation (Full, Partial or Limited) 

• Product/Service Offering Stack, Bundle or Other Changes 

• Pricing, Financing or Other Pricing Area Recommendations 

• Marketing Target Changes, Budget Changes or Other Changes

• Operational Improvement or Change to Create a Superior Offering in Market 

• Reputational Improvement Needs

• Brand Improvement Opportunities up to and including Partnerships, Sponsorships, Events or Endorsements